– do what you love!
From I was born I think I have, without even thinking about it, done what I love to do.
In my twenties, I played music and later became a professional sound engineer, touring with bigger bands in Denmark. Started my own Sound and Light rental company www.Strandlyd.dk and became familiar with the big audio brands in the world – like TCElectronic which was the Ferrari in music-gear.
In my thirties I started working at TCElectronic and worked my way from Audiotester to Product-Manager to Tradeshow Manager to Pro Audio Sales Manager for Denmark and later International Marketing Manager for TCElectronic and TC-Helicon.
In my forties, TCElectronic became TCGroup and bought Tannoy, LabGruppen and other major brands. I became VP of marketing and traveled around the world to make sure the brands were seen the right way and often.
In 2015 TCGroup was sold and I decided to try something new and exciting. I started a small pedal company called LunaStonePedals.com and also started consulting in Marketing and Sales. I ran in to Ronnie, now my partner in Circles&Squares. We wanted the same – to invest in and help great people with great ideas and great technologies. In 2019 we started Cirles&Squares – and we are always looking for talent :0)
Industry leader in MI marketing, specializing in brand development and brand awareness through utilization of multi/social media strategies, public and media relations, and market trends. Expert in product development from concept phase through launch and into post-launch, evidenced by 100+ successful product launches.
- High-level brand building
- Content strategy and development
- Multi/Social media
- Brand and product surveillance
- Tradeshow strategy and design
- Instore display solutions
- Intelligent media placement and negotiation
- Budget (overall and product-level)
Internal and external top management, Business and product management, Stakeholders, MI and Pro Vendors, Press, Artists, Tradeshow organizers.
VP of Marketing 30 April 2015 – 3 September 2015
Music Group, Denmark
- Managed brand marketing for Music Group’s MI brands: TCElectronic, Bugera, TC-Helicon, Tannoy.
- Formulated future marketing strategy on all brands
- Developed tradeshow strategies and implemented their design
Reorganized management hierarchy
VP of Marketing 2010 – 2015
TC Group, Denmark
- Managed brand marketing for TC Group brands: TC Helicon, Tannoy Studio, TC Electronic, along with distributed brands (Dynaudio Professional, Blue Microphone)
- Responsible for TC Group marketing worldwide
- Managed strategic marketing and creative design, brand concept, design, and implementation, multi/social media, ROI, press and PR communication, advertisement purchasing
Started and built the artist relations division
- Implemented the PolyTune and TonePrint apps
- Designed and implemented tradeshow concepts including budget and ROI
- Managed a 14-member team (10 in HQ, 1 in Japan, 2 in China, 1 in USA)
- Responsible for corporate identity, including on/off-line identity, of all TC Group brands
- Direct communication with top management (CEOs in sister companies and HQ, Business management, product management, for TC Group throughout the world
COMPANIES WE ARE IN LOVE WITH...
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Learn more about the people behind Circles & Squares
CFO / Partner
Being back at school after a sales education in a mens wear store in Aars I found out that I wanted to work with figures.