Allan Strand

– do what you love!

From I was born I think I have, without even thinking about it, done what I love to do.

In my twenties, I played music and later became a professional sound engineer, touring with bigger bands in Denmark. Started my own Sound and Light rental company www.Strandlyd.dk and became familiar with the big audio brands in the world – like TCElectronic which was the Ferrari in music-gear.

In my thirties I started working at TCElectronic and worked my way from Audiotester to Product-Manager to Tradeshow Manager to Pro Audio Sales Manager for Denmark and later International Marketing Manager for TCElectronic and TC-Helicon.

In my forties, TCElectronic became TCGroup and bought Tannoy, LabGruppen and other major brands.  I became VP of marketing and traveled around the world to make sure the brands were seen the right way and often.

In 2015 TCGroup was sold and I decided to try something new and exciting. I started a small pedal company called LunaStonePedals.com and also started consulting in Marketing and Sales. I ran in to Ronnie, now my partner in Circles&Squares. We wanted the same – to invest in and help great people with great ideas and great technologies. In 2019 we started Cirles&Squares – and we are always looking for talent :0)

SUMMARY

Industry leader in MI marketing, specializing in brand development and brand awareness through utilization of multi/social media strategies, public and media relations, and market trends. Expert in product development from concept phase through launch and into post-launch, evidenced by 100+ successful product launches.

TECHNICAL SKILL

  • High-level brand building
  • Content strategy and development
  • Multi/Social media
  • Brand and product surveillance
  • Tradeshow strategy and design
  •  Instore display solutions
  •  Intelligent media placement and negotiation
  • Budget (overall and product-level)

RELATIONS

Internal and external top management, Business and product management, Stakeholders, MI and Pro Vendors, Press, Artists, Tradeshow organizers.

EXPERIENCE

VP of Marketing 30 April 2015 – 3 September 2015

Music Group, Denmark

  • Managed brand marketing for Music Group’s MI brands: TCElectronic, Bugera, TC-Helicon, Tannoy.
  • Formulated future marketing strategy on all brands
  • Developed tradeshow strategies and implemented their design
  • Reorganized management hierarchy

VP of Marketing 2010 – 2015

TC Group, Denmark

  • Managed brand marketing for TC Group brands: TC Helicon, Tannoy Studio, TC Electronic, along with distributed brands (Dynaudio Professional, Blue Microphone)
  • Responsible for TC Group marketing worldwide
  • Managed strategic marketing and creative design, brand concept, design, and implementation, multi/social media, ROI, press and PR communication, advertisement purchasing
  • Started and built the artist relations division

  • Implemented the PolyTune and TonePrint apps
  • Designed and implemented tradeshow concepts including budget and ROI
  • Managed a 14-member team (10 in HQ, 1 in Japan, 2 in China, 1 in USA)
  • Responsible for corporate identity, including on/off-line identity, of all TC Group brands
  • Direct communication with top management (CEOs in sister companies and HQ, Business management, product management, for TC Group throughout the world

Alland Strand

ALLAN STRAND PHONE +1 45 4086 1148 • E-MAIL ALLAN@CIRCLES-SQUARES.DK

REFERENCES

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Learn more about the people behind Circles & Squares

BRIAN MADSEN
CFO / Partner
brian@circles-squares.dk

Being back at school after a sales education in a mens wear store in Aars I found out that I wanted to work with figures.

RONNIE BACH
CEO
ronnie@circles-squares.dk

Strongminded entrepreneur with capability to grasp highly complexible stuff and simplify it.

I enjoy the beauty of matching technology and business.

Circles & Squares     Normansvej 1     8920 Randers NV     E-mail: ronnie@circles-squares.dk