Investor Trio Finds and Fine-Tunes Talent and Technology

2. june 2021

Circles & Squares focuses on talent when seeking potential investment opportunities in the Danish startup communities.

(Randers, 2 June 2021) The investment portfolio is very diversified at Circles & Squares in Denmark, as they invest in startups within software for screen solutions, CMS-systems, gaming and clean energy technologies. However, they have a special interest in – and a certain focus on – new technologies within the music and audio industries. With investments in companies such as Caveman Audio (guitar/bass effects and amplification for numerous world-class artists), Noatronic (guitar/bass control systems) and Singdaptive (digital vocal coaching), the founders of Circles & Squares draw directly upon their own interests.

In 1999, long before the internet became mainstream, CEO Ronnie Bach founded DanDomain, which grew to become one of Denmark’s leading companies in hosting and other online services, but he is also a passionate guitarist and has a recording studio in his home. Further, Ronnie is involved with HESTENS HULE, which is a local equivalent to the startup TV show Shark Tank.

“I have firsthand experience with all parts of the startup journey,” Ronnie Bach says. “Therefore, I know what entrepreneurs are driven by, what kind of guidance and support they need along the way, and what motivates them on whatever particular part of the journey they are currently in. Further, as a musician I know that sometimes you need to improvise, always listen and ready to act fast. Those are all valuable qualities to have when you start a new company.”

Similarly, CMO and co-founder Allan Strand has a background in music – directly as well as indirectly. Apart from being a singer and guitarist, he has great experience within marketing and branding from a year-long position as VP of Marketing at TC Group, which included premium audio brands such as TC Electronic, TC-Helicon, Lab.gruppen and Tannoy.

Despite the passion for music, it is by no means a condition for Circles & Squares when deciding to invest in a startup company. “Talent is universal, and when we see it in a meaningful context, we’re not afraid to go for it,” Ronnie Bach concludes.

Apart from the mentioned companies in the music and audio industry, Circles and Squares are currently investing in NordicScreen and ScreenBuddy (digital signage), Unite Connect (digital meeting room solutions), Bricksite (CMS-system), Trivia Fight (gaming), Waste Hero (sustainable waste management), ElonTech (fully electric contractor machines) and Blue World (methanol fuel cells).






Company Description Year
Digital Signage + digital meeting room solutions. Co-founded. 2018
ScreenBuddy Digital Signage Software. SaaS business 2018
Digital meeting room solutions. Co-founded. 2018
Bricksite Webpage builder / content management system (CMS). 2017
Noatronic Ultimate wireless experience and control for guitarist 2019
Trivia Quiz App.
The most immersive trivia game you'll ever play
Try not to get addicted!
WasteTech. Sustainable Waste Management 2020
High-end state-of-the-art maker of components for top artists in the music business. Co-founded. 2020
Digital Electric Contractor Machinery with Future A.I. autonomy 2020
An interactive streaming service dedicated to comprehensive learning for singers. 2021
The next generation of high-efficient methanol fuel cell solutions. 2021


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Learn more about the people behind Circles & Squares

CMO / Partner

Do what you love!

From I was born I think I have, without even thinking about it, done what I love to do.

CFO / Partner

Being back at school after a sales education in a mens wear store in Aars I found out that I wanted to work with figures.

Circles & Squares     Normansvej 1     8920 Randers NV     E-mail: